East Africa: EA Breweries Told to Set Up Rwanda Plant
New Vision (Kampala)
21 August 2008
Posted to the web 22 August 2008
EAST African Breweries should set up plants in Rwanda to meet the shortage of beers and beverages there.
"It is difficult for them to establish a strong distribution network when they produce from outside. They must set up plants," Francis Gatare, the director general of the Rwanda Investment and Export Promotion Agency, said during an interview.
With a capacity of 30,000 bottles per hour, the Dutch-brewery company, Rwanda Breweries, and soft drink manufacturers, BRALIRWA, no longer meet the ever increasing demand.
Gatare said Rwanda's location at the heart of the Great Lakes Region makes it economic for most companies that eye the regional market to put up headquarters there.
BRALIRWA in which the government has minority shares, has been enjoying monopoly and protection for the last five decades.
Gatare blamed the situation on the genocide regimes which ran a closed economy, adding that before Rwanda embraced liberalisation after the 1994 genocide, little was known about the country.
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