In Belgium people accidentally set themselves alight while braaing
Apparently in Belgium the incidences of people having a lekker braai and then accidentally setting themselves on fire is so common, that authorities had to take matters into their own hands and ran this odd ambient marketing campaign featuring a burning man handing out fliers urging the firestarters to be more careful.
Have you ever been to a braai where somebody set themselves on fire?
Maybe it's the Klippies and Coke that masks the disaster before us, but we'd never even thought it possible.
Imagine this campaign happening here. There would most probably be some guy standing behind the burning man with a tjop and a beer complaining about the performance of Province.
Maybe we're just better braaimasters.
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