Rwanda: Bralirwa Unveils 'Turbo King' Beer

Robert Mugabe

Kigali — Just after BRALIRWA has celebrated
50 years in existence the company
has now unveiled a new beer
called 'Turbo King'.

BRALIRWA is the French acronym
for country's sole beverage
and alcohol producer called
Brasseries et Limonaderies du Rwanda.

According to Alexander Koch
the Commercial Director of BRALIRWA,
Turbo King will be commercially
launched within the next two weeks.

"Our consumers needed a strong beer,
richer in colour with heavy ingredients
and now here we have it," Koch said.

BRALIRWA is jointly controlled
by the Heineken Company with
a 70 percent stake and government
with a 30 percent interest.

The BRALIRWA range of brands includes
Primus, Mützig, Amstel, Guinness,
Heineken and is the license holder
of the products range
of the Coca Cola Company in Rwanda.

The new brand, 'Turbo King' is
of high quality strong brown beer
with 6.5 percent alcoholic content.

Officials said that it is a full-bodied beer
with a pleasant taste and it will
be distributed in 72cl brown bottles
stamped with a black, red
and yellow label exhibiting a powerful lion.

"The 72cl battle of Turbo King will be
sold at Rwf 800, and will be distributed
in the whole country just after
the grand launch," Koch told
the reporters at the BRALIRWA
main plant in Rubavu.
In 2008 over $6 million was invested
in its Gisenyi brewery to increase
capacity and further improve quality.
The production capacity is
currently 1.100.000 hl per year and
over 130 million of bottles are
produced annually under
the highest quality controls.

According to Anita Munyaneza,
the Communication Manager of BRALIRWA
it is the first time in 8 years that BRALIRWA
adds a new product in the company's beer portfolio.

According to Koch, the company
is doing research on the project
to introduce another soft drink

"The market in Rwanda is growing
double digit, and we hope that
the economy will continue to grow
healthy and we are happy to be
part of the development," Koch said.

Link here

Sent from Kigali, Rwanda

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