MTN Partners With IMImobile in a Major Deal


Millions of mobile and online content users

across Africa and the Middle East will

reap the benefits of a landmark

tie-up between MTN and

IMImobile - an India-based software

and managed services provider

linked to 350 content providers worldwide.

The two companies have teamed up

in a bold move to address the growing
demand for content in emerging markets.

This strategic partnership will
entail providing MTN's 21 markets

access to a repository of current and
globally popular content through

enhanced delivery platforms.

Content categories will include

music (with local and international flavour),

sports, games, entertainment,

news and much more."

It will also enable MTN to launch

new income-generating voice and data
services across its global footprint,

with revenues from mobile content and
services estimated at around

US$150.2 billion in 2011,

up from US$89,3 billion in 2006, worldwide.

One of MTN's new content streams

will be the 2010 FIFA World Cup(TM)

of which the mobile operator

has exclusive global mobile content rights.
Accordingly, MTN will leverage its

IMImobile partnership to deliver exclusive
2010 FIFA World Cup(TM) content

on subscribers' handsets, including soccer
match news, fixtures, match results

as well as team and group profiles.

The appointment of IMImobile as

a strategic managed services and hosting
partner follows an extensive review

of MTN's mobile content and media
services landscape across its global footprint.

MTN is now aligning its mobile content

and media services strategy across
its 21 markets in Africa and

the Middle East to standardize and enhance its
media content offerings to its subscribers.

MTN also wants to capitalize on

the rapidly converging data content and
voice market, with Africa,

the Middle East and Latin America poised to
witness the highest growth in revenue

as additional mobile data services are
being deployed in these regions.

Nozipho January-Bardill, MTN Group

Corporate Affairs Executive, says
IMImobile was selected from

a group of major global telecom software and
service providers because of

the scalability of its technology platforms and
proven managed services business model.

"IMImobile's value proposition and

technology solutions will enable MTN
to reduce the time-to-market

for new services, boost

Average Revenue Per User
(ARPU) and keep MTN

at the forefront of innovative services.

"We have found a partner in IMImobile

that has the insight and expertise
of the appropriate managed service

business model and technology solution
necessary to continue to deliver

premium content and services to our
customers," said January-Bardill.

MTN has already introduced a

number of exciting products and services on
its portal and on http://www.mtnfootball.com

during the FIFA Confederations
Cup in June this year.

This content is currently being archived to allow
football fans to re-live

the moment long after the games.

IMI mobile will deploy its

Service Delivery Platform (SDP), including its
industry leading DaVinci Content

Management System (CMS).

The content strategy includes tailoring

content for local consumer preferences, including
French and Arabic as well

as exploiting MTN's sponsorship of the 2010 FIFA
World Cup(TM) through http://www.mtnfootball.com.

Vishwanath Alluri, Founder and CEO

of IMImobile said: "This is a major
commercial milestone for IMImobile

as we continue to build our offering to
support leading operators worldwide.

To be chosen by MTN as their strategic
partner ahead of a strong list

of competitors is testament to our unique
service which is based on industry

leading technology platforms, content
management expertise, a managed

services and SaaS business model combined
with 24/7 technical support and

strict SLA compliance. We are excited by the
opportunity and are looking forward

to helping MTN achieve its objectives of
creating substantial additional revenue streams."

Issued by MTN Group Corporate Affairs


Launched in 1994, the MTN Group is a multinational
telecommunications group, operating

in 21 countries in Africa, Asia and the
Middle East. The MTN Group is listed

on the JSE Securities Exchange in

South Africa under the

share code: "MTN".

As at 30 June 2009, MTN recorded 103,2
million subscribers across

its operations in Afghanistan, Benin,

Botswana, Cameroon, Cote d'Ivoire,

Cyprus, Ghana, Guinea Bissau,

Guinea Republic, Iran,
Liberia, Nigeria, Republic of

Congo (Congo Brazzaville), Rwanda,

South Africa, Sudan, Swaziland,

Syria, Uganda, Yemen and Zambia.

The MTN Group is a global sponsor

of the 2010 FIFA World Cup

South Africa(TM) and has exclusive
mobile content rights for Africa

and the Middle East.

Visit http://www.mtn.com

and http://www.mtnfootball.com.


IMImobile is a leading provider of

converged mobile and online technology
platforms and content services

to mobile operators and

media companies around the world.

The IMImobile product portfolio includes

a core service delivery platform

(DaVinci SDP), mobile advertising

platform (Ad-Ring(TM)), carrier
grade messaging platforms

and gateways, applications for data services,

full track music download services

and voice platforms. Customers include leading
operators and media companies such

as Airtel, Vodafone, Virgin Mobile,
Google, Reuters and Yahoo!.

IMImobile is a profitable fast growing company
with operations in 40 countries

and offices in Asia, Europe, Latin America
and the Middle East.

For more information, visit http://www.imimobile.com

Note to Editors:

The 16 countries IMImobile will be

deploying its full CMS across are:
Botswana, Cote d'Ivoire, Republic of

Congo (Congo-Brazzaville), Rwanda,

South Africa, Swaziland, Uganda,

Zambia, Benin, Guinea Bissau, Guinea Republic
Conakry, Liberia, Afghanistan,

Syria, Cyprus and Yemen.

IMImobile will directly connect

its central platform in London to the
existing CMS platforms of the following

5 countries: Nigeria, Ghana,
Cameroon, Iran and Sudan

IMImobile contacts:

Eleanor Filgate or K Simon at Babel PR
T. +44(0)20-7434-5550
M. +44-7500-038-458
E. imimobile@babelpr.com
W. http://www.babelpr.com

MTN Group contacts:

Maphamola Lebelo
MTN Group Communications
Mobile: +27-83-212-9918
Email: Lebelo_m@mtn.co.za


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             J-L K.
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