Millions of mobile and online content users
across Africa and the Middle East will
reap the benefits of a landmark
tie-up between MTN and
IMImobile - an India-based software
and managed services provider
linked to 350 content providers worldwide.
The two companies have teamed up
in a bold move to address the growing
demand for content in emerging markets.
This strategic partnership will
entail providing MTN's 21 markets
access to a repository of current and
globally popular content through
enhanced delivery platforms.
Content categories will include
music (with local and international flavour),
sports, games, entertainment,
news and much more."
It will also enable MTN to launch
new income-generating voice and data
services across its global footprint,
with revenues from mobile content and
services estimated at around
US$150.2 billion in 2011,
up from US$89,3 billion in 2006, worldwide.
One of MTN's new content streams
will be the 2010 FIFA World Cup(TM)
of which the mobile operator
has exclusive global mobile content rights.
Accordingly, MTN will leverage its
IMImobile partnership to deliver exclusive
2010 FIFA World Cup(TM) content
on subscribers' handsets, including soccer
match news, fixtures, match results
as well as team and group profiles.
The appointment of IMImobile as
a strategic managed services and hosting
partner follows an extensive review
of MTN's mobile content and media
services landscape across its global footprint.
MTN is now aligning its mobile content
and media services strategy across
its 21 markets in Africa and
the Middle East to standardize and enhance its
media content offerings to its subscribers.
MTN also wants to capitalize on
the rapidly converging data content and
voice market, with Africa,
the Middle East and Latin America poised to
witness the highest growth in revenue
as additional mobile data services are
being deployed in these regions.
Nozipho January-Bardill, MTN Group
Corporate Affairs Executive, says
IMImobile was selected from
a group of major global telecom software and
service providers because of
the scalability of its technology platforms and
proven managed services business model.
"IMImobile's value proposition and
technology solutions will enable MTN
to reduce the time-to-market
for new services, boost
Average Revenue Per User
(ARPU) and keep MTN
at the forefront of innovative services.
"We have found a partner in IMImobile
that has the insight and expertise
of the appropriate managed service
business model and technology solution
necessary to continue to deliver
premium content and services to our
customers," said January-Bardill.
MTN has already introduced a
number of exciting products and services on
its portal and on http://www.mtnfootball.com
during the FIFA Confederations
Cup in June this year.
This content is currently being archived to allow
football fans to re-live
the moment long after the games.
IMI mobile will deploy its
Service Delivery Platform (SDP), including its
industry leading DaVinci Content
Management System (CMS).
The content strategy includes tailoring
content for local consumer preferences, including
French and Arabic as well
as exploiting MTN's sponsorship of the 2010 FIFA
World Cup(TM) through http://www.mtnfootball.com.
Vishwanath Alluri, Founder and CEO
of IMImobile said: "This is a major
commercial milestone for IMImobile
as we continue to build our offering to
support leading operators worldwide.
To be chosen by MTN as their strategic
partner ahead of a strong list
of competitors is testament to our unique
service which is based on industry
leading technology platforms, content
management expertise, a managed
services and SaaS business model combined
with 24/7 technical support and
strict SLA compliance. We are excited by the
opportunity and are looking forward
to helping MTN achieve its objectives of
creating substantial additional revenue streams."
Issued by MTN Group Corporate Affairs
ABOUT THE MTN GROUP
Launched in 1994, the MTN Group is a multinational
telecommunications group, operating
in 21 countries in Africa, Asia and the
Middle East. The MTN Group is listed
on the JSE Securities Exchange in
South Africa under the
share code: "MTN".
As at 30 June 2009, MTN recorded 103,2
million subscribers across
its operations in Afghanistan, Benin,
Botswana, Cameroon, Cote d'Ivoire,
Cyprus, Ghana, Guinea Bissau,
Guinea Republic, Iran,
Liberia, Nigeria, Republic of
Congo (Congo Brazzaville), Rwanda,
South Africa, Sudan, Swaziland,
Syria, Uganda, Yemen and Zambia.
The MTN Group is a global sponsor
of the 2010 FIFA World Cup
South Africa(TM) and has exclusive
mobile content rights for Africa
and the Middle East.
Visit http://www.mtn.com
and http://www.mtnfootball.com.
ABOUT IMImobile
IMImobile is a leading provider of
converged mobile and online technology
platforms and content services
to mobile operators and
media companies around the world.
The IMImobile product portfolio includes
a core service delivery platform
(DaVinci SDP), mobile advertising
platform (Ad-Ring(TM)), carrier
grade messaging platforms
and gateways, applications for data services,
full track music download services
and voice platforms. Customers include leading
operators and media companies such
as Airtel, Vodafone, Virgin Mobile,
Google, Reuters and Yahoo!.
IMImobile is a profitable fast growing company
with operations in 40 countries
and offices in Asia, Europe, Latin America
and the Middle East.
For more information, visit http://www.imimobile.com
Note to Editors:
The 16 countries IMImobile will be
deploying its full CMS across are:
Botswana, Cote d'Ivoire, Republic of
Congo (Congo-Brazzaville), Rwanda,
South Africa, Swaziland, Uganda,
Zambia, Benin, Guinea Bissau, Guinea Republic
Conakry, Liberia, Afghanistan,
Syria, Cyprus and Yemen.
IMImobile will directly connect
its central platform in London to the
existing CMS platforms of the following
5 countries: Nigeria, Ghana,
Cameroon, Iran and Sudan
IMImobile contacts:
Eleanor Filgate or K Simon at Babel PR
T. +44(0)20-7434-5550
M. +44-7500-038-458
E. imimobile@babelpr.com
W. http://www.babelpr.com
MTN Group contacts:
Maphamola Lebelo
MTN Group Communications
Mobile: +27-83-212-9918
Email: Lebelo_m@mtn.co.za
SOURCE: IMImobile
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